East Bay SBDC and the City of Alameda present
Digital Marketing Workshops
TO ASSIST businesses
succeed in selling online
DIGITAL MARKETING WORKSHOPS
Funded by the City of Alameda, East Bay SBDC offers a free 6-part Digital Marketing workshop series designed to help small businesses boost sales, acquire and retain customers. Classes will be held via Zoom on Tuesdays 8:30 AM to 10:30 AM from June 3, 2025 to September 9, 2025.
Check out the workshops below and register for the ones you are interested in separately. Click here to download the program flyer.
| Date | Time | Workshop | Instructor |
|---|---|---|---|
| 6/3/25 | 8:30am – 10:30am | 1. Consumer Journey in the Digital Age | Dr. Yi He |
| 6/17/25 | 8:30am – 10:30am | 2. Digital Content that Works in Practice | Dr. Lan Wu |
| 7/1/24 | 8:30am – 10:30am | 3. Digital Strategies to Drive Engagement and Conversion | Dr. Ya You |
| 8/12/25 | 8:30am – 10:30am | 4. Leveraging Google Analytics for Business Decision | Dr. Ivan Fedorenko |
| 8/26/25 | 8:30am – 10:30am | 5. Email Marketing Fundamentals | Dr. Ivan Fedorenko |
| 9/9/25 | 8:30am – 10:30am | 6. AI in Marketing | Dr. Yi He |
1. Consumer Journey in the Digital Age
Tuesday, June 3, 2025 | 8:30am – 10:30am
Dr. Yi He, Cal State East Bay Professor
The digital consumer journey is the path followed by an online user – from the awareness stage right through to the purchase stage. In this workshop, you’ll learn why analyzing the digital consumer journey is fundamental to business success, plus how to optimize it with illustrated examples of inspiring consumer journeys on a variety of media platforms.
2. Digital Content that Works in Practice
Tuesday, June 17, 2025 | 8:30am – 10:30am
Dr. Lan Wu, Cal State East Bay Professor
In this workshop, you’ll discover how to harness the power of content marketing and storytelling to create meaningful connections and build trust with your customers. Additionally, you’ll explore the latest AI powered tools that spark fresh content ideas and help you craft digital content that truly resonates and captivates your audience.
3. Digital Strategies to Drive Engagement and Conversion
Tuesday, July 1, 2025 | 8:30am – 10:30am
Dr. Ya You, Cal State East Bay Professor
This workshop explores the foundational areas of digital marketing strategy required to become a skilled digital strategist in the industry. You will learn an effective digital strategy can help a business drive customer engagement and conversion in this dynamic environment.
Summer Break
4. Leveraging Google Analytics for Business Decision
Tuesday, August 12, 2025 | 8:30am – 10:30am
Dr. Ivan Fedorenko, Cal State East Bay Professor
Boost your online visibility with effective SEO and paid search strategies. In this workshop, you’ll learn the essentials of on-page, off-page, and technical SEO, as well as how to run targeted campaigns with Google Ads and monitor organic traffic from search engines using Google Search Console.
5. Email Marketing Fundamentals
Tuesday, August 26, 2025 | 8:30am – 10:30am
Dr. Ivan Fedorenko, Cal State East Bay Professor
Learn how to create impactful email campaigns that drive results. This workshop will cover the fundamentals of email marketing, including how to craft compelling emails, track performance, personalize, and automate using Mailchimp.
6. AI in Marketing
Tuesday, September 9, 2025 | 8:30am – 10:30am
Dr. Yi He, Cal State East Bay Professor
Discover how Generative AI can transform your marketing strategy. In this hands-on workshop, you’ll explore a range of Gen AI tools designed to supercharge the creation of high-quality digital marketing content—customized for specific audience segments, from blog posts to advertisements. You’ll also learn how to harness AI to synthesize and interpret complex data sets, empowering more informed and effective marketing decisions.
OUR PARTNERS
Online Workshops by Cal State East Bay Marketing Professors
