East Bay SBDC, Martinez Chamber of Commerce and Downtown Martinez present
city of Martinez small business Workshops
TO ASSIST businesses
start, grow and access capital
CITY OF MARTINEZ SMALL BUSINESS WORKSHOPS
Funded by the Martinez Chamber of Commerce and Downtown Martinez, East Bay SBDC offers a series of 4Small Business Workshops designed to assist entrepreneurs and small businesses to launch a business, acquire customers, boost online sales, and access capital to grow.
Classes will be held in person on Thursday at the following location.
Thursdays 6:00 PM to 8:00 PM
Martinez City Hall
22525 Henrietta St. Martinez, CA 94553
Check out the workshops below and register for the ones you are interested in separately. Click here to download the program flyer.
| Date | Time | Workshop | Instructor |
|---|---|---|---|
| 4/30/26 | 6 – 8 pm | eCommerce I – Selling on eCommerce Marketplace | Dr. Surendra Sarnikar |
| 5/28/26 | 6 – 8 pm | eCommerce II – Set up an eCommerce Website | Dr. Surendra Sarnikar |
| 6/25/26 | 6 – 8 pm | AI in Marketing | Sneha Lundia |
| 7/30/26 | 6 – 8 pm | How to Get Funding to Start, Grow, and Expand Your Business | Peter Lou |
1. eCommerce I – Selling on eCommerce Marketplace
Thursday, April 30, 2026 | 6:00 pm – 8:00 pm
Dr. Surendra Sarnikar, Cal State East Bay Professor
Learn how to grow an eCommerce business by selling on eCommerce Marketplace
How to set up storefronts through Amazon and Shopify
Understand and evaluate various functionalities and features for supporting e-Commerce operations
Utilize the analytics functionalities for improving eCommerce operations and decision making
2. eCommerce II – Set up an eCommerce Website
Thursday, May 28, 2026 | 6:00 pm – 8:00 pm
Dr. Surendra Sarnikar, Cal State East Bay Professor
Learn how to set up your website to grow eCommerce
How to set up an ecommerce website using WordPress and WooCommerce content management systems
Understand and implement basic functionalities and features for supporting e-Commerce operations
Processes for securing and ongoing maintenance of eCommerce websites
3. AI in Marketing
Thursday, June 25, 2026 | 6:00 pm – 8:00 pm
Sneha Lundia, East Bay SBDC Advisor
Discover how Generative AI can transform your marketing strategy. In this hands-on workshop, you’ll explore a range of Gen AI tools designed to supercharge the creation of high-quality digital marketing content—customized for specific audience segments, from blog posts to advertisements. You’ll also learn how to harness AI to synthesize and interpret complex data sets, empowering more informed and effective marketing decisions.
4. How to Get Funding to Start, Grow, and Expand Your Business
Thursday, July 30, 2026 | 6:00 pm – 8:00 pm
Alen Edilersky, East Bay SBDC Advisor
Accessing funding can be critical to successfully start, grow, and expand a small business, and getting approved for business loans is challenging in the current lending climate. This workshop provides step-by-step information on funding opportunities available for business owners and entrepreneurs. You will be guided through the process of pursuing business financing including what to consider before applying for a loan, the factors of evaluation that all lenders use when reviewing your loan requests and tips on how to prepare based on your strengths and weaknesses. Topics include: SBA Loan requirements & application, traditional bank loans, lines of credit, and alternative lending programs.
OUR PARTNERS
Funded by Martinez Chamber of Commerce and Downtown Martinez & Co.
