Interested in being successful in selling online?

Digital Marketing Workshops provides essential skills for small business to succeed in selling online.

In this digital marketing workshop series, small business will learn how digital marketing is powered by data, scaled by automation, and optimized by analytics. They will learn how to develop a complete digital marketing strategy and focus on digital consumer journey, marketing analytics, social media marketing, digital content strategy, and more – all of which can be leveraged to enhance customer satisfaction and business performance. 

Small Business will learn and be able to:

• Design, manage, and measure persuasive digital and social media marketing campaigns using Google, Instagram, YouTube, Facebook, Twitter, among others.
• Strategically use digital marketing tools such as websites, social media, email campaigns, and websites to grow the sales and marketing presence of their businesses.
• Apply digital marketing analytics tools to make effective data-driven marketing decisions.
• Use digital content to acquire and retain customers profitably.

Digital Marketing program is a series of 6 NO COST workshops on using Digital Marketing to increase sales, acquire and retain customers. Classes will be held via Zoom on Tuesdays 10:00 AM to 12:00 PM from February 07, 2023 to March 14, 2023.

1. 02/07/2023 – Consumer Journey in the Digital Age 
2. 02/14/2023 – Digital Content that Works in Practice 
3. 02/21/2023 – Digital Strategies to Drive Engagement and Conversion 
4. 02/28/2023 – Leveraging Google Analytics for Business Decision
5. 03/07/2023 – Email Marketing Fundamentals 
6. 03/14/2023 – Search Engine Optimization and Paid Search

Click the link below to learn more about the digital marketing program:

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Online Workshops/Hands-on Sessions by Cal State East Bay Marketing Professors