Event

City of Alameda – Digital Marketing Workshops 1. Consumer Journey in the Digital Age

Jun 3 8:30 am — 10:30 am
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Event Details

Funded by the City of Alameda, East Bay SBDC offers a
free 6-part Digital Marketing Program designed to help small businesses boost sales, acquire and retain customers. Classes will be held via Zoom on Tuesdays 8:30 AM to 10:30 AM from June 3, 2025 to September 9, 2025.

1. Consumer Journey in the Digital Age

Tuesday, June 3, 2025 | 8:30am – 10:30am
Dr. Yi He, Cal State East Bay Professor

The digital consumer journey is the path followed by an online user – from the awareness stage right through to the purchase stage. In this workshop, you’ll learn why analyzing the digital consumer journey is fundamental to business success, plus how to optimize it with illustrated examples of inspiring consumer journeys on a variety of media platforms.

Check out the workshops below and register for the ones you are interested in separately!

  1. 6/3/2025 – Consumer Journey in the Digital Age
  2. 6/17/2025 – Digital Content that Works in Practice
  3. 7/1/2025 – Digital Strategies to Drive Engagement and Conversion
  4. 8/12/2025 – Leveraging Google Analytics for Business Decision
  5. 8/26/2025 – Email Marketing Fundamentals
  6. 9/9/2025 – AI in Marketing

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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