(Fundamental FETA) Marketing and Advertising
Event Details
Program Requirements:
East Bay SBDC and the Alameda County Community Development Agency offer a free 10-part series on “Food Business Entrepreneurship” for participants interested to launch and grow food businesses in Alameda County.
In this series, you will learn the basics to start and grow your own food business, cookbook, catering, and so much more. This series will help turn your idea into reality.
We will notify accepted participants with Zoom information for the classes. Please do not share your link.
Fundamental Series Workshop Schedule:
Classes will be held Tuesdays and Thursdays, November 10, 2022 – December 20, 2022, from 5:30 PM to 7:30 PM.
- Food Industry Exploration 11/10/2022 5:30 PM – 7:30 PM (PST)
- Feasibility Analysis Does It Work? 11/15/2022 5:30 PM – 7:30 PM (PST)
- Business Model & SWOT Analysis 11/17/2022 5:30 PM – 7:30 PM (PST)
- Financial Model 11/29/2022 5:30 PM – 7:30 PM (PST)
- Marketing and Advertising Communicating Effectively 12/1/2022 5:30 PM – 7:30 PM (PST)
- Alameda County Licenses, Permits & Compliance 12/6/2022 5:30 PM – 7:30 PM (PST)
- Creative Funding for Food Entrepreneurs 12/8/2022 5:30 PM – 7:30 PM (PST)
- Menu & Recipe Costs 12/13/2022 5:30 PM – 7:30 PM (PST)
- Catering & Events Food Business 12/15/2022 5:30 PM – 7:30 PM (PST)
- Business Concept/Networking and Potluck 12/20/2022 5:30 PM – 7:30 PM (PST)
The instructor will address business efficiency. They will focus on customer patterns, processes, and standards. They will also look at seasonality and work distribution, along with product cost and standardization.