(Intermediate FETA) How to Build Your Brand
The East Bay SBDC and the Alameda County Community Development Agency offer a free 10-part intermediate series on “Food Business Entrepreneurship” for FETA/FBETA Foundation Workshop graduates. In this series, you will explore in-depth various food entrepreneurship topics that can help you improve or grow your business.
Eligibility and How to Sign Up:
Participants will need to register for each session at www.eastbaysbdc.org.
Registering for one class you are automatically registered for the entire series.
Space is limited. No Cost to Attend.
Participants must attend eight of the ten sessions to earn a Certificate of Completion. To meet the attendance requirement, participants must attend the entire duration of the class.
We will notify accepted participants with Zoom information for the classes. Please do not share your link.
Intermediate Series Workshop Schedule:
Classes will be held Mondays and Wednesdays, October 25 – November 29, 2021, from 5:30 PM to 7:30 PM.
Session 1: Monday, October 25th Business Structure Assessment & Growth Path
Session 2: Wednesday, October 27th HR & COVID-19 Compliances
Session 3: Monday, November 1st Bookkeeping Setup & Understanding Financial Statements
Session 4: Wednesday, November 3rd Managing – Team, Daily Activities, Inventory & Cash Flow
Session 5: Monday, November 8th Operations, COGS, & ROI
Session 6: Wednesday, November 10th Customer service: Staff training and Developing Company Values
Session 7: Monday, November 15th Marketing and Communicating
Session 8: Wednesday, November 17th Brand Image: How to Build Your Brand
Session 9: Monday, November 22nd Long Term Sustainability: Preparation & Forecasting
Session 10: Wednesday, November 29th Ohlone Career Education Programs & NorCal Restaurant Program
The instructor will address business efficiency. They will focus on customer patterns, processes, and standards. They will also look at seasonality and work distribution, along with product cost and standardization.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.