Thinking of launching a food product or opening a restaurant/cafe?

Learn how to start and succeed in the food business!

Interested in learning:

  • Profitable food business ideas and trends
  • What does it take to start a successful Food Business? Business Models, Financial Models, Feasibility Analysis, Menu and Recipe Costs?  
  • License and Permits Needed
  • Financing for food entrepreneurs
  • Marketing and Advertising to target customers

East Bay SBDC presents

Food Entrepreneurship Training Academy

East Bay SBDC and the Alameda County Community Development Agency offer a free 10-part series on “Food Business Entrepreneurship” for participants interested to launch and grow food businesses in Alameda County.

In this series, you will learn the basics to start and grow your own food business, catering, and so much more. This series will help turn your idea into reality.

We offer the following series of Food Entrepreneurship Training Academy. Click each title for more information:

  1. Fundamental FETA I – November 10 to December 20,2022
  2. Fundamental FETA II – January 10 to February 09, 2023
  3. Fundamental FETA III– February 28 to March 30, 2023
  4. Spanish Speaking Fundamental FETA IV (English, Spanish) – March 08 to May 03, 2023
  5. Intermediate FETA – April 18 to May 18, 2023
Funded by Alameda County

What’s in it for me?

Great question! This program is 100% free to qualifying businesses in the East Bay Area. There is no cost for the training. This training you will learn :
  • Profitable food business ideas and trends
  • What does it take to start a successful Food Business? Business Models, Financial Models, Feasibility Analysis, Menu and Recipe Costs?  
  • License and Permits Needed
  • Financing for Food Entrepreneurs
  • Marketing and Advertising to target Customers

Seats are limited, FETA will be offered again in 2023-24 sign up when FETA is offered in Fall!

Food Entrepreneurship Training Academy Presentation Winners

FETA I – Business Presentation Winner
Kang Naikang Kuan
Background: Former Sous Chef at French Laundry, Executive Chef at Morimoto Napa and Executive Research Chef at
Hillshire Brand and Tyson Foods, and current Principal Consultant to DoorDash Kitchen.
Food Entrepreneur Aspiration: Tasty snack of Waffle Bites with Amarena Cherry & Whip Cream for all occasions.

FETA II Business Presentation Winner
Gerardo Jeronimo Lorenzo
Background: Immigrant from Guatemalan
Food Entrepreneur Aspiration: Start a family business Panaderia El Quetzal, to bring Guatemalan
Traditional Breads and Food, to the communities.

FETA III Business Presentation Winner
Shweta Saokar
Background: Degrees in Nutrition and Dietetics, Technical Communications Specialist at Meta, Former Presentation Specialist at Facebook.
Food Entrepreneur Aspiration: The Goan DeTour, Where the flavors of Goa come alive! A full-service,
sit-down restaurant to bring the Goan culinary scene to the Bay Area, featuring Fresh seafood, meats
and vegetables simmered in fiery coconut-based curries or fried to perfection alongside home ground spices.

Food Entrepreneurship Training Academy I Graduation

December 20, 2022

Photo credit: Marcus Edwards/KLC fotos

Food Entrepreneurship Training Academy II Graduation

February 09, 2023

Food Entrepreneurship Training Academy III Graduation

March 30, 2023

Photo credit: Catharyn Hayne/KLC fotos