Intermediate Food Entrepreneurship Training Academy II – Series 1 -10

Apr 2 6:00 pm — 8:00 pm

Event Details

East Bay SBDC and the Alameda County Community Development Agency offer a free 10-part series on “Food Business Entrepreneurship” for participants interested to launch and grow food businesses in Alameda County.

This series is a continuation of the Fundamental FETA II program. You will learn to prepare a business plan to implement your dream food business idea!

You will get an assignment for each workshop to set up your food business. An Advisor will be assigned to each participants to guide each week. Cash awards for top 3 business plan winners! 

Intermediate FETA II Series Workshop Schedule:

Classes will be held via Zoom on Tuesdays, 6:00 PM to 8:00 PM (PST) from April 2, 2024 to June 11, 2024.

  1. 4/2/2024 – Business Legal and Ownership Structure and Taxation
  2. 4/9/2024 – Market Research, Competitor analysis, Target Markets and Customer Segments
  3. 4/16/2024 – Marketing Strategy – Brand Positioning, Pricing Models, Distribution Channels, Customer Acquisition Strategies
  4. 4/23/2024 – Marketing Food Business using Social Media and Website
  5. 4/30/2024 – POS System, Food Labels & Nutrition Facts
  6. 5/7/2024 – Marketplace, Farmers Markets, Commercial Kitchen
  7. 5/14/2024 – Financing Small or Start Up Business
  8. 5/21/2024 – Pricing, Costing, Margins, Break Even Analysis, Budgeting for Food Business
  9. 5/28/2024 – Financial Plan – Project Profit and Loss Statement, Balance Sheet, and Cash Flows Statement
  10. 6/11/2024 – Business Plan Presentation, Awards, & Certificates

NOTE: Participants need to attend all 10 sessions. Participants need to register only for the 1st session.

For Alameda County businesses/residents only.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.