Intermediate Food Entrepreneurship Training Academy II – Series 1 -10
Event Details
East Bay SBDC and the Alameda County Community Development Agency offer a free 10-part series on “Food Business Entrepreneurship” for participants interested to launch and grow food businesses in Alameda County.
This series is a continuation of the Fundamental FETA II program. You will learn to prepare a business plan to implement your dream food business idea!
You will get an assignment for each workshop to set up your food business. An Advisor will be assigned to each participants to guide each week. Cash awards for top 3 business plan winners!
Intermediate FETA II Series Workshop Schedule:
Classes will be held via Zoom on Tuesdays, 6:00 PM to 8:00 PM (PST) from April 2, 2024 to June 11, 2024.
- 4/2/2024 – Business Legal and Ownership Structure and Taxation
- 4/9/2024 – Market Research, Competitor analysis, Target Markets and Customer Segments
- 4/16/2024 – Marketing Strategy – Brand Positioning, Pricing Models, Distribution Channels, Customer Acquisition Strategies
- 4/23/2024 – Marketing Food Business using Social Media and Website
- 4/30/2024 – POS System, Food Labels & Nutrition Facts
- 5/7/2024 – Marketplace, Farmers Markets, Commercial Kitchen
- 5/14/2024 – Financing Small or Start Up Business
- 5/21/2024 – Pricing, Costing, Margins, Break Even Analysis, Budgeting for Food Business
- 5/28/2024 – Financial Plan – Project Profit and Loss Statement, Balance Sheet, and Cash Flows Statement
- 6/11/2024 – Business Plan Presentation, Awards, & Certificates
NOTE: Participants need to attend all 10 sessions. Participants need to register only for the 1st session.
For Alameda County businesses/residents only.