ResourceS
Browse our carefully curated resource library for helpful information on crowdfunding, social media, e-commerce, customer incentives, and more.
Guide
Google AdWords
A guide to Google AdWords: the number one keyword advertising service in the world that facilitates the display of ads through Google and its advertising network.
Guide
Keyword Advertising
A guide to keyword advertising: online advertising that uses search engine keywords to trigger contextualized ads.
Guide
Google AdSense
A guide to Google AdSense: a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites.
Guide
Online Advertising Networks
Ad networks are primarily involved in selling space for online ads. This online advertising inventory comes in many different forms, including space on websites, in RSS feeds in e-mails, and on other sources.
Article
Customer Analysis for Internet Marketing
Business Advisor David Bokash takes a look at customer analysis of internet marketing
Article
Internet Marketing
The Internet Marketing Section contains useful information for business owners seeking start the online marketing of…
Guide
Search Console
Google’s FREE Search Console for Website Optimization Google Search Console (previously known as Google Webmaster Tools)…
Guide
Google Analytics
Google Analytics is an enterprise-class web analytics solution that gives you rich insights into website traffic and marketing effectiveness.
Resource Links
Free Optimization Tools
Website Optimization Tools Most of the major search engines (Yahoo!, Bing and Google) provide free tools…
Guide
Keyword Density SEO
Using Keywords Keywords are the connection between your Website content and the prospective customer using a…
Guide
Optimizing Websites
Summary of Search Engine Optimization Tactics: The Search Engine Optimization (SEO) tactics which most Webmasters should…
Guide
Search Engine Optimization
An introduction to Search Engine Optimization (SEO), the practice of improving the visibility of a website or web page in the “organic” (also called “natural” or un-paid) search results of search engines.
Guide
Professional Designed Websites
If your business requires a customized design and you have the resources to pay for it, a Professional Website Design might be your best option.
Article
Website Templates
Website Templates are ready-made web designs, which can be used as the basis for a fast and high-quality Website.
Article
Cloud Hosting
Cloud Hosting can be a viable solution for both experienced and new users, however the ceiling is much higher for those familiar with coding, analytical analysis, and advanced software application.
Guide
Web Hosting: Traditional Hosting
An introduction to traditional web hosting.
Guide
Building a Host Website
Web hosting is a type of Internet service that allows individuals and organizations to make their Website accessible via the Internet. It is a service provided by some Internet Services Providers (ISP), but also a variety of professional companies solely dedicated to Web Hosting.
Resource Links
Seminar Handouts
Checklists and resource links for operating during the COVID-19 pandemic.
Resource Links
Local Resources
Key Resources for Alameda County Businesses
Resource Links
Licenses and Permits
This page provides information and link about permits, licenses and on doing business in Alameda County, California.
Resource Links
Helpful Links and Tools
Resources By Topic: General | News/Media | Inventions/IP | Trademarks/Copyrights | Import/Export | Financing | Business Planning |…
Article
Introduction to Customer Analysis
Introduction to Customer Analysis A customer analysis (or customer profile) is a critical section of a company’s business plan or…
Resource Links
COVID-19 Resources
SBDC can help with applying for relief, guiding you through available resources, cash flow concerns, supply chain interruptions, workforce capacity, insurance coverage, and more – at no cost.
PDF Guide
“Will You Owe Taxes on Your Paycheck Protection Loan?”
This PDF is a short FAQ in regards to taxes for the Paycheck Protection Program. Click…
