Event
Digital Marketing Program – Consumer Journey in the Digital Age
Feb
7
10:00 am — 12:00 pm
Event Details
Description:
East Bay SBDC Digital Marketing Workshops provides essential skills for small business to succeed in selling online.
A series of 6 NO COST workshops on using Digital Marketing to increase sales, acquire and retain customers.
Small Business will learn and be able to:
- Design, manage, and measure persuasive digital and social media marketing campaigns using Google, Instagram, YouTube, Facebook, Twitter, among others.
- Strategically use digital marketing tools such as websites, social media, email campaigns, and websites to grow the sales and marketing presence of their businesses.
- Apply digital marketing analytics tools to make effective data-driven marketing decisions.
- Use digital content to acquire and retain customers profitably.
We will notify accepted participants with Zoom information for the classes. Please do not share your link.
Digital Marketing Program Workshop Schedule:
Classes will be held via Zoom on Tuesdays 10:00 AM to 12:00 PM from February 07, 2023 to March 14, 2023.
- 02/07/2023 – Consumer Journey in the Digital Age
- 02/14/2023 – Digital Content that Works in Practice
- 02/21/2023 – Digital Strategies to Drive Engagement and Conversion
- 02/28/2023 – Leveraging Google Analytics for Business Decision
- 03/07/2023 – Email Marketing Fundamentals
- 03/14/2023 – Search Engine Optimization and Paid Search